Imagniphy it’s an online brand that sells magnifying glasses, that have implemented special sets of lights and extra lenses. The brand exists only online and sells mostly via Amazon. 
The primary target of this brand is elderly people with poor vision and children that can use magnifying glasses for fun and observing the world around them.   



I imagined a fluid and dynamic identity in order to depict motion and transition between generations, and also the fact that you can have fun with magnifying glasses no matter the age. The colors I used are: turcoaz a combination of blue and green, where blue symbolizes learning while green growing,  the vibrant yellow accent reflects – joy! 

I created a set of animations for the blog posts, imagining that all over the site the illustration can have life, enhancing the idea of fun, while using the product.

Thank you for watching!